HOW TO WRITE THE PERFECT STARTUP PROPOSITION
LEARN HOW TO WRITE AN EPIC STARTUP PROPOSITION THAT WILL DELIGHT READERS AND GENERATE LEADS
What you do
It’s never been easier to start a business.
Tech is cheap, and a waiting world of tens of millions of potential customers is available instantly using nothing more than a mobile phone and two blisteringly fast thumbs.
But everyone has the same opportunity, so every man and his Labradoodle is doing it. Your market is a wall of noise. So to get noticed, you need to be doing and saying something different.
Instead you do what everyone else does. You scratch around on LinkedIn trying to start conversations, you carpet bomb cold email lists, you try cold calling, and you accept every goddamn coffee invitation going. Sound familiar?
And what’s the result? An empty inbox and a shrinking bank account.
While it's never been easier to get started, it's never been harder to get people to pay attention.
Welcome to the world of simple messaging that makes people notice, listen and act.
What I do
Whether you're a coach, consultant, solopreneur or business owner
I help entrepreneurs like you to craft propositions & messaging that get results. Here's how I do it.
A 4-week online course spiced up with live group coaching over Zoom. I run this course 3 or 4 times a year. Click on the link to see if registration is open, or to join the waiting list
Let's get personal
You, me (and maybe your leadership team). An online course, with live coaching, focusing solely on nailing your proposition. Click below to set up a phone call so we can discuss
What you want doesn't fit into the course format. Fresh messaging, new campaign, tired proposition? You tell me. Click below and let's have a chat.
The Million Pound Story was a game changer for me
phoebe cherry - business owner
I was stuck trying to work out how to position myself and my service. Peter’s course took me from uncertainty, to being crystal clear about exactly who my target is and how to speak to them in a way that makes them listen. The transformation was almost instant. I started getting enquiries and my coaching course starting filling up. I now feel like I own a business, rather than a struggle, and really enjoy focusing on coaching my clients, rather than worrying about where my next enquiry is coming from. The Million Pound Story was a game changer for me
What I write
Content that jams about content!
Pretty words, great ideas and no nonsense.
What my clients say
Peter's course was transformational. It really helped us focus on how to simplify and clarify our proposition. The results, more conversations with great prospects, were almost immediate.
Managing Director, Brigg Macadam
The result was exceptional. What I ended up with from Peter’s course was exceptional. He has a fantastic way with messaging. I use what we produced as the core for all my content now.
Founder & Managing Director, Procedor
The best time and money I've spent in a while. The course was invaluable. Two days after updating our messaging, a CEO reached out to me about improving their UX.
CEO and Founder of Semafor
Peter 's course is great. It taught me not just some great techniques for making sure you stand out from the crowd, but also how to deliver really powerful messages that get results"
Owner and CEO, Mitingu
It’s been a pleasure working with you - I think that working through this has been some of, if not the most productive work that we’ve done on Mollis to date. My only regret is that we had not done this sooner!
Managing Director, Mollis Group
Peter's course was a game changer for us. Working with Peter, everything became clear. He showed us how to turn our ideas into a powerful proposition and how to focus it on the perfect audience.
CEO & Founder, Blue Thirst
What I say
My latest videos!
Bite sized chunks of insight carefully designed to last last exactly one medium flat white.
"I'm almost famous!"
I'm almost famous in the noisy world of startup messaging and positioning! I've done a couple of things to muscle my way into the conversation. I've started three tech businesses that took off like a moon rocket and got sold. I'm the Creator of a kick-ass course that has has helped hundreds of early-stage business to create propositions that read like poetry. When I wasn't helping startups get noticed, I represented GB, in my age group as a triathlete. A mid-life crisis that involved a Lycra onesie.
Creator of The Million Pound Story
Need more? Let's talk
Let's keep this brief. If you'd like to chat, message me using the form below. There's no-one else in the way. This comes straight to me and I'll reply within 24 hours. Or if you're feeling impatient, call me on 07802 856000