HOW TO WRITE THE PERFECT STARTUP PROPOSITION
LEARN HOW TO WRITE AN EPIC STARTUP PROPOSITION THAT WILL DELIGHT READERS AND GENERATE LEADS
What you do
It’s never been easier to start a business.
Tech is cheap, and a waiting world of millions of potential customers is available instantly using a device you carry in your hand all day.
But everyone has the same opportunity, so everyone’s doing it. Your market is noisier than the Tunguska Meteor (look it up, it’s the noisiest single event in history), so to get noticed, you need to be doing and saying something different.
Instead you do what everyone else does. You scratch around on LinkedIn trying to start conversations, you send emails to cold email lists, you try cold calling (yuk), and you accept every goddamn coffee invitation going (double yuk). Sound familiar?
And what’s the result? Crickets, tumbleweed, nada.
It’s not your job to go out and find your audience. Your job is to make it easy for your audience to find you.
Welcome to the world of great propositions, and messaging that makes people notice, listen and act.
What I do
Whether you're a coach, consultant, solopreneur or business owner
I help entrepreneurs like you to craft propositions & messaging that get results. Here's how I do it.
A 4-week online course spiced up with live group coaching over Zoom. I run this course 3 or 4 times a year. Click on the link to see if registration is open, or to join the waiting list
Let's get personal
You, me (and maybe your leadership team). An online course, with live coaching, focusing solely on nailing your proposition. Click below to set up a phone call so we can discuss
What you want doesn't fit into the course format. Fresh messaging, new campaign, tired proposition? You tell me. Click below and let's have a chat.
What I write
Content that jams about content!
Pretty words, great ideas and no nonsense.
What my clients say
Having Peter’s experience and calm reassuring support was invaluable. I’ve been in business for 20 years, but I learned a huge amount from him. He seemed to always have a good answer. One of the major factors of my success has been Peter's guidance
Sales Director, Deltek
Thank you for the work you are doing with us Peter. I has been really awesome and we love working with you.
You have brought some real clarity to our thinking. You have done something really important for us and I am so glad to have you on our team
CEO of Dun Deal
We were ready to move to the next stage when Peter started working with us. He' s done a great job of focusing us on what's really important. His experience of having "been there and done it" shines through. I have learned a lot from working with Peter
Owner & MD, KVF Consultants
Words and ideas are what get me out of bed. I've built three scale businesses and helped to fix several others, and for the longest time I’ve watched great ideas struggle to make it. Why? Because business owners don’t have the words or ideas to explain them clearly. So I took aim at the problem. I’ve had loads of fun over the last couple of years, working with hundreds of people and businesses on their messaging. I’ve pulled everything I know into my own framework which I deliver through my online course, The Million Pound Story. I also occasionally do some made to measure messaging work for larger companies when they need a fresh set of eyes on something new and exciting, (or old and tired!). When I’m not geeking out on messaging, I multitask as a husband, a father, and a weekend triathlete.
Need more? Let's talk
Let's keep this brief. If you'd like to chat, message me using the form below. There's no-one else in the way. This comes straight to me and I'll reply within 24 hours. Or if you're feeling impatient, call me on 07802 856000