Simple, clear Messaging.
I teach startups how to write a simple, clear, proposition and messaging that will make people listen and act.
HOW TO WRITE THE PERFECT STARTUP PROPOSITION
LEARN HOW TO WRITE AN EPIC STARTUP PROPOSITION THAT WILL DELIGHT READERS AND GENERATE LEADS
What you do
It’s never been easier to start a business.
Tech is cheap, and a waiting world of tens of millions of potential customers is available instantly using nothing more than a mobile phone and two blisteringly fast thumbs.
But everyone has the same opportunity, so every man and his Labradoodle is doing it. Your market is a wall of noise. So to get noticed, you need to be doing and saying something different.
Instead you do what everyone else does. You scratch around on LinkedIn trying to start conversations, you carpet bomb cold email lists, you try cold calling, and you accept every goddamn coffee invitation going. Sound familiar?
And what’s the result? An empty inbox and a shrinking bank account.
While it's never been easier to get started, it's never been harder to get people to pay attention.
Welcome to the world of simple messaging that makes people notice, listen and act.
What I do
Whether you're a coach, consultant, solopreneur or business owner
I help entrepreneurs like you to craft propositions & messaging that get results. Here's how I do it.
Learn together
A 4-week online course spiced up with live group coaching over Zoom. I run this course 3 or 4 times a year. Click on the link to see if registration is open, or to join the waiting list
Let's get personal
You, me (and maybe your leadership team). An online course, with live coaching, focusing solely on nailing your proposition. Click below to set up a phone call so we can discuss
Something bespoke
What you want doesn't fit into the course format. Fresh messaging, new campaign, tired proposition? You tell me. Click below and let's have a chat.
The Million Pound Story was a game changer for me
phoebe cherry - business owner
I was stuck trying to work out how to position myself and my service. Peter’s course took me from uncertainty, to being crystal clear about exactly who my target is and how to speak to them in a way that makes them listen. The transformation was almost instant. I started getting enquiries and my coaching course starting filling up. I now feel like I own a business, rather than a struggle, and really enjoy focusing on coaching my clients, rather than worrying about where my next enquiry is coming from. The Million Pound Story was a game changer for me
What I write
Content that jams about content!
Pretty words, great ideas and no nonsense.
What my clients say
Having Peter’s experience and calm reassuring support was invaluable. I’ve been in business for 20 years, but I learned a huge amount from him. He seemed to always have a good answer. One of the major factors of my success has been Peter's guidance
Iain Edgar
Sales Director, Deltek
Thank you for the work you are doing with us Peter. I has been really awesome and we love working with you. You have brought some real clarity to our thinking. You have done something really important for us and I am so glad to have you on our team
Dax Britto
CEO of Dun Deal
We were ready to move to the next stage when Peter started working with us. He' s done a great job of focusing us on what's really important. His experience of having "been there and done it" shines through. I have learned a lot from working with Peter
Lee Kennedy
Owner & MD, KVF Consultants
About me
"I'm almost famous!"
I'm almost famous in the noisy world of startup messaging and positioning! I've done a couple of things to muscle my way into the conversation. I've started three tech businesses that took off like a moon rocket and got sold. I'm the Creator of a kick-ass course that has has helped hundreds of early-stage business to create propositions that read like poetry. When I wasn't helping startups get noticed, I represented GB, in my age group as a triathlete. A mid-life crisis that involved a Lycra onesie.
Peter Whent
Creator of The Million Pound Story
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Need more? Let's talk
Let's keep this brief. If you'd like to chat, message me using the form below. There's no-one else in the way. This comes straight to me and I'll reply within 24 hours. Or if you're feeling impatient, call me on 07802 856000
