We are pre-programmed to be indifferent to almost all content. How do we break the mould?
If you're headlines don't pop, then your copy doesn't get read. How do you write great headlines
Stop trying to please everyone. Make a small group of devotees love you.
The size of the market is not the critical factor. It's the size of the problem that matters.
A great startup begins by being clear about what problem it is solving.
There evolved a code, a sacred text by which all entrepreneurs would abide. A canon of etiquette known simply as: “The Rules”