When you enter a market, forget trying to be market leader. Learn the pecking order, and behave like a challenger
The world has changed. We aren't going back to Feb 2020. How you need to be thinking in a remote everything world
Don’t tell your prospect what you’re going to do. Help them imagine how your going to make them feel.
If your proposition isn’t bold enough to trigger some of the audience, then it’s not strong enough to delight any of it either.
You value is high to a small number of people. Your job is to know who they are and to find them
One of the best propositions I've seen died young. It was killed by its owners fear of choosing a niche. It died of niche fear.
Building a web site is just recreating what's already available on the Web. Here's why you shouldn't bother
Getting an offer from an angel investor isn't always the great news it may seem.
The size of the market is not the critical factor. It's the size of the problem that matters.
A great startup begins by being clear about what problem it is solving.