Does your proposition have a great hook?

Peter Whent
April 26, 2020

The Hook

If the first line doesn't grab your reader and demand they read on, then there may as well be no second line. Whether it's a proposition, an email subject or the opening line of a talk, the first line does a lot of heavy lifting. For those few seconds, everything else depends on it. In about the time it took Roger Bannister to run his mile, I'll explain.

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I told you it was good didn't I?
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