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How to get more leads
I’m going to let you in on a secret. Not everyone who starts a business is a great salesmen.
But that’s OK. I couldn’t configure a web server. It’s horses for courses right?
But if you're a tech or creative founder who doesn't feel completely comfortable with sales, you can't ignore the facts. At some point your startup has to win some customers.
If you're pecking around on social media looking for leads, stop! If you're going to networking events and handing out business cards, stop! If you're blasting out email shots with bought lists or avoiding hitting the phones, stop that too! There's a better way.
I'm going to help you put in place exactly the same system that I use to generate a steady stream of B2B sales enquiries every week. I haven't made a cold-call in years.
Imagine logging onto to your email or messaging each morning, and there waiting for you are a handful of warm enquiries. Sounds too good to be true? Well that's exactly what happens to me and I am going to show you how it can happen to you too.
If you're still not convinced, then consider this.
A few years ago I co-founded a SaaS business with my friend Miles Quitmann. We were scratching our heads. How were we going to persuade companies to do business with a startup?
Twelve months later we'd signed up Orange (now EE ), Virgin Mobile, Carphone Warehouse, Hays, Thus (now part of Vodafone), nPower, BUPA and loads more.
Sorry to be bigging myself up, it's not really my style. But I guess what I'm saying is, I know how this stuff works. I've been in the start up sales trenches and I know how to do it.
In this program I'm going to show you how we did it. I'll take you step by step, through a structured approach to generating warm leads.
It's a one-to-one training program and it takes eight weeks to complete.
Your time commitment will be a 60-90 minute session every second week. In addition, there will be some prep do before sessions and you'll implement what you learn after sessions.
It's very practical. By the end you'll have a complete working content marketing strategy in place and you'll know how to use it to produce warm leads for your business.
This is what you'll learn
It's a three-part program. On its own each part is like a little piece of sales dynamite. Put them together and they're a mighty trio. Bigger than the sum of their parts. Together, they're going to warp-speed your sales.
Here's how I'm going to show you how to build exactly the same system that I've used in my own business to generate a steady stream of warm leads. No more cold-calling.
____ PART 1 ____
What, who, where, why?
That's a lot of questions. But the answers will provide the solid foundation that we'll use to build the rest of the course. We're going to understand exactly what you're selling and exactly who you're selling it to. That will help us work out where to find them. And then the magic dust. Why are they going to buy from you?
____ PART 2____
How to build your audience?
If you write some great content and nobody reads it, did you write great content? That little philosophical gem will keep you thinking. I'll show to how to build a large engaged audience of exactly the people you want to be talking to. I want you to have an engaged audience of at least 10,000 people in a year.
____ PART 3 ____
What are you going to say to them and how are you going to do it?
People don't buy what you're selling them, they buy what you can do for them. In Part 3, you'll learn how to craft messages that sound like poetry and taste like honey. You'll learn how and where to deliver them, and some tricks and tips for turbo-charging each piece of epic original content.
We'll finish this section with your content strategy done. You'll be good to go with a plan
To keep the quality high, I limit the number of people on this program at any time. I'll be available on the phone throughout the program to advise (and encourage!).
Contact me if you want to know more about this program. The contact form is at the bottom of this page.
Who is this program for?
Let's keep this brief. If you're struggling to get in front of the right people and you'd like to chat, message me using the form below. The clock starts ticking as soon as you press send. I've got 24 hours!