When you enter a market, forget trying to be market leader. Learn the pecking order, and behave like a challenger
The world has changed. We aren't going back to Feb 2020. How you need to be thinking in a remote everything world
Don’t tell your prospect what you’re going to do. Help them imagine how your going to make them feel.
If your proposition isn’t bold enough to trigger some of the audience, then it’s not strong enough to delight any of it either.
You value is high to a small number of people. Your job is to know who they are and to find them
One of the best propositions I've seen died young. It was killed by its owners fear of choosing a niche. It died of niche fear.
Great coaches do a few specific things, that enables them to sell out at ten times the average price in an over supplied market
Behind most problems is pain. To be successful in sales, you need to know how to tell the difference
If you don't make a buyer play by your rules, then you'll play by his and that's rarely easy.
There a simple way for coaches and solopreneurs to 10x sales. Most of them can't bring themselves to do it.