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We operate differently

Pretty words that flow like honey and pack a punch like Tyson.

No timetable. I publish when I've got something to say.

You can find it here, or I can bring it to your inbox. You in?

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Peter Whent

August 11, 2021

Blog

Why you need to stop trying to convert everyone

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Peter Whent

March 27, 2021

Blog

People don’t buy things to solve problems. They buy things to relieve pain

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Peter Whent

February 16, 2021

Miscellaneous

If you want to be a challenger brand, then behave like one

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Peter Whent

January 10, 2021

Blog

Earn trust, earn trust, earn trust. Then worry about the rest

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Peter Whent

November 29, 2020

Differentiation, Positioning, Proposition

Why value has almost nothing to do with your product

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Peter Whent

November 19, 2020

Blog

Recruiters, don’t sell the job, tell the story

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Peter Whent

October 17, 2020

Miscellaneous

Beliefs are your new superpower

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Peter Whent

September 17, 2020

Miscellaneous

Why your content needs to harden the f*ck up

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Peter Whent

August 15, 2020

Miscellaneous

Why the best propositions sell feelings

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