The Blog – Peter Whent

We operate differently

Pretty words that flow like honey and pack a punch like Tyson.

No timetable. I publish when I've got something to say.

You can find it here, or I can bring it to your inbox. You in?

Peter Whent

People don’t buy things to solve problems. They buy things to relieve pain

Peter Whent

February 16, 2021

If you want to be a challenger brand, then behave like one

Peter Whent

January 10, 2021

Earn trust, earn trust, earn trust. Then worry about the rest

Peter Whent

November 29, 2020

Differentiation, Positioning, Proposition

Why value has almost nothing to do with your product

Peter Whent

November 19, 2020

Recruiters, don’t sell the job, tell the story

Peter Whent

October 17, 2020

Beliefs are your new superpower

Peter Whent

September 17, 2020

Why your content needs to harden the f*ck up

Peter Whent

August 15, 2020

Why the best propositions sell feelings

Peter Whent

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