What Yorkshire’s best estate agent taught me about creating a showstopping proposition

What Yorkshire’s best estate agent taught me about creating a showstopping proposition

You value is high to a small number of people. Your job is to know who they are and to find them
How a great proposition died of Niche Fear

How a great proposition died of Niche Fear

One of the best propositions I've seen died young. It was killed by its owners fear of choosing a niche. It died of niche fear.
Three things great coaches do that sets them apart from the rest

Three things great coaches do that sets them apart from the rest

Great coaches do a few specific things, that enables them to sell out at ten times the average price in an over supplied market
People don’t buy things to solve problems, they buy things to relieve pain

People don’t buy things to solve problems, they buy things to relieve pain

Behind most problems is pain. To be successful in sales, you need to know how to tell the difference
How to take control of a sales process

How to take control of a sales process

If you don't make a buyer play by your rules, then you'll play by his and that's rarely easy.
Forget being the most qualified coach. Here’s how to be the most in-demand coach

Forget being the most qualified coach. Here’s how to be the most in-demand coach

There a simple way for coaches and solopreneurs to 10x sales. Most of them can't bring themselves to do it.
How to win more customers than you can handle

How to win more customers than you can handle

If you can decipher the conversation your prospects are having with themselves, they'll ask to be your customer.
Why you probably don’t need a web site

Why you probably don’t need a web site

Building a web site is just recreating what's already available on the Web. Here's why you shouldn't bother
Why everyone is indifferent to your content

Why everyone is indifferent to your content

We are pre-programmed to be indifferent to almost all content. How do we break the mould?
How to write headlines that get read and generate leads

How to write headlines that get read and generate leads

If you're headlines don't pop, then your copy doesn't get read. How do you write great headlines
You only need 100 devotees to build a business

You only need 100 devotees to build a business

Stop trying to please everyone. Make a small group of devotees love you.
Caution! Angel on board

Caution! Angel on board

Getting an offer from an angel investor isn't always the great news it may seem.
Tell me how big the problem is.

Tell me how big the problem is.

The size of the market is not the critical factor. It's the size of the problem that matters.
Tell me what problem you are solving

Tell me what problem you are solving

A great startup begins by being clear about what problem it is solving.
How do you value a startup?

How do you value a startup?

Valuing a startup. It's an art not a science.Here's some tips.
The Rules

The Rules

There evolved a code, a sacred text by which all entrepreneurs would abide. A canon of etiquette known simply as: “The Rules”
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