The very first question every startup must ask

Peter Whent
March 28, 2021

Founding a startup in super hard


Let’s not pretend it’s some kind of Gen Z coming-of-age story where Timothée Chalamet and Florence Pugh’s eye meet across a crowded YC Demo Day, and love blossoms amongst a rush of subscription revenue and relentless valuations


It’s f*cking hard


So don’t make it harder by failing to ask the two most important questions every startup should ask before they go within touching distance of a line of code, or fragment of product


What are those questions?

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