Tech founder, small business owner

You've created a product that will change the world

But you can't explain it to people in a simple and clear way that has them wanting to do business with you

Read this

Here is a really important question....

If there was a proven, step-by-step method for building a proposition and messaging, that made potential customers say "Wow", and had people contacting you wanting to do business with you - a method that didn't overwhelm your diary or clean out the bank account....

Would you feel confident enough to make creating a compelling, differentiated proposition your business’s top priority?

Here's why anything less than a

YES, is costing you MONEY

Every day thousands of people, with money to spend, are online looking for someone who can solve the problem that’s keeping them awake at night

The $64,000 question is.......

Are they noticing you?

Without being too dramatic, the success of your  business depends quite on lot on how you answer this question.

If your answer is a straight "no" and you know that your proposition is getting lost in a sea of noise and not attracting much interest


If your current proposition feels like it describes what you do, but it's not attracting the interest you think it deserves, and you're frustrated because you don't know why

Then keep reading....

In a minute I want share with you a system that's going to unlock your proposition log jam and end the frustrating cycle of getting no leads and having to accept low value clients who suck up your time, and kill your margins. But before I do, I want to agree on something.

You know the old saying that before you can find the answer, you must first recognise the problem? Well I want us to agree on this:

The 5 reasons

Your proposition isn't working

(and what we need to do about it)

Reason #1 - You're customer has to work too hard to understand it

Reason #2 - It talks about you and not about them

Reason #3 - You're trying to please everyone

Reason #4 - It's long on features and short on goosebumps

Reason #5 - You sound the same as everyone else

"Peter's workshop was transformational"

"It really helped us focus on how to simplify and clarify our proposition. The results, more conversations with great prospects, were almost immediate"

Paul Dufays Managing Director, Kapok Capital

Don't worry. Help is at hand.......

Here's the good news

You don't need the collective brainpower of Mission Control, or the budget of a small country, to create a simple, clear proposition and messaging that will have customers wanting to do business with you.

You just need to know what to do, and how and when to do it

Planting your feet now and admitting that your random approach isn't working, and committing to make way for a powerful new proposition will enable you to do all of this:

  • Simplify your proposition so people understand it and contact you
  • Create a proposition that cuts through the noise and gets noticed
  • Attract clients to come to you. No more chasing  hopeless causes
  • Build a reliable sales pipeline with minimal work
  • Start running the business you dreamt of when you started this

Thanks for sticking with me this far. I've told you what the problem is, now let me reveal the answer. I am more than a little excited to introduce you to my flagship proposition and messaging course....

with Peter Whent

An online course that teaches you a proven, step-by-step system that uses powerful storytelling techniques to take your great idea and turn it into a simple, clear proposition, that people will understand and act upon

The Million Pound Story has been 25 years in the making. That's how long I've spent working at the sales coal face of small businesses. I've seen everything. I've seen what works and I've seen what leaves customers as cold as a Polar Vortex. 

Over the last three years I've been in the trenches helping small business of all kinds, that are stuck. In the last two years alone I've worked with more than a hundred businesses. From Solopreneurs to tech scale ups, I've seen them all and I've invested a lot of time really understanding their problems.

  • They're stuck in proposition hell. These are talented people who've come from successful corporate careers and who've built awesome products. But they can't get anyone to listen.
  • Their marketing campaigns are not hitting home. Without a source of leads, they're accepting any paid work at knock down prices, just to put food on the table.
  • They're telling themselves that it's temporary while they get established. But it's been going on for too long to be called temporary.
  • They're telling themselves that there's a big breakthrough round the corner, but they can't tell you when, how, or why it will happen.
  • I've lost count of the number of people I've met who had a dream. The problem is the dream doesn't look like this. They dreamt of a business where they could choose their hours, choose their clients and choose their prices. At the moment they're not choosing any of these.

It was a great time. I really got under the skin of the challenges of today's business owners. It's allowed me to pull together everything I've learned in 25 years of successful sales and business building, and apply it to the problems I learned about in three years in the trenches

The result is.......

The Million Pound Story, is an online course where you'll learn my foolproof framework for creating a simple, clear but powerful proposition and messaging that will engage your perfect customer audience and leave them wanting to do business with you.

"The result was exceptional"

"The result I ended up with from Peter’s workshop was exceptional. He has a fantastic way with messaging. I use what we produced as the core for all my content now"

Mark Fritz Founder & Managing Director, Procedor Limited

"The Million Pound Story"  is 4-week online course that takes you from where you are now, to a fully implemented simple, clear proposition and messaging that's pulling in prospects.

Here's how it breaks down


The cast of characters

  • Why you're probably telling the wrong story
  • Why you cast your prospect in the star role
  • The power of small audiences
  • Find your perfect targeting with my Niche Grid Method
  • How to find out where your prospect is stuck

Your proposition in Action

  • Make the transformation picture powerful
  • How to structure the perfect proposition
  • How to craft messages that start conversations
  • How to ensure your message aren't forgotten
  •  5 versions of your proposition for the real world

"Powerful messages that get results"

"I had tried some ad hoc ways of trying to sell online, but without much success. Peter 's training is great. It taught me not just some great techniques for making sure you stand out from the crowd, but also how to deliver really powerful messages that get results"

Greg Wood Owner & CEO of Mitingu

Register now

Registration for The Million Pound Story is open.

The investment is a one time payment of £395. 

Or you can spread the cost with 3 monthly payments of £137

(about the cost of a sandwich and coke each day!!)

Click the button below to register now.

The unmatched power of stories

Human beings have been telling stories since time began. From cave drawings, to Greek Mythology, from The Bible to Star Wars, we love to tell stories. The reason is that, whether they're books, films, theatre or spoken, stories make complex things simple.

At the heart of the some the greatest stories we know is a common thread. Running through Star Wars, The Matrix, Jaws, The Lion King The Hunger Games, Harry Potter, is the same powerful storytelling technique. It's a technique so powerful that it has us queuing in our millions to see these stories and it has us on the edge of our seat while we are watching. It's generated billions of pounds at box offices.

Our brand proposition and our messaging is another type of story. The problem is people don't always tell that story very well. They talk about the wrongs things, over complicate it and confuse their prospects. It's an inconvenient truth that people don't always buy the best products. They buy the best products that they understand. We need to make our story simple.

So what if we could harness every bit of the power of the storytelling technique used in all these blockbusters to create our proposition. The short answer is that we could create a proposition so simple and enticing that it will have people wanting to know what happens next. Uncomplicated, clear messages that will have people wanting to do business with us.

The Million Pound Story teaches you how you can use the world's most powerful storytelling technique to create a proposition that will make people listen and act.

Peter Whent

Creator of "The Million Pound Story"

About me

I'm excited by lots of things. Tommy Smith's winning goal in the European Cup Final and Live Aid excited me. But neither is as exciting as starting your own business. Which is why I did it and it’s why you’ve done it. I've spent a large part of my working life building three scale tech-enabled business which we sold for a combined total of over $100 million. Throughout my career I've had a real interest in messaging and how you make people buy things. Everything I've learned over the years has been pulled together here, in one place in "The Million Pound Story". I look forward to working with you and your team to start crafting messages that will have people wanting to do business with you

"What do you get with The Million Pound Story?

  • A self-paced full online course (currently 30 videos, plus exercises  & documents
  • Indefinite access to all course material to revisit at anytime
  • Membership of my Million Pound Story Facebook Group to share and learn with others
  • A weekly live group coaching call with me, to ask questions
  • Your own course workbook to complete as you go and turn into your Million Pound Story playbook
  • Free access to anything I add to this course......EVER! (people who sign up after this registration will pay a higher price for new material)

“Peter's training was a game changer for us"

We have a great product but we were struggling with how to tell people about it. Working with Peter, everything became clear. He showed us how to turn our ideas into a powerful proposition and how to focus it on the perfect audience. We  now use what we learned in all of our content marketing. Peter's training was a game changer for us ”

Martin McAndrew - Owner & CEO of Blue Thirst Media

Register now

Registration for The Million Pound Story is open

The investment is a one time payment of £395.

Or you can spread the cost with 3 monthly payments of £137
(about the cost of a sandwich and coke each day!!)

Click the button below to register now.

You are fully protected by our

100% Satisfaction-Guarantee.

If, at any time in the first 14 days, you don't think this course is delivering the value that you expected, let me know and I'll give you your money back. No questions, no quibble and no hard feelings

P.S.: In the time it's taken you to read this page, many people with money to spend have been online looking for a solution to the problem that's giving them sleepless nights. They've found a simple, clear proposition somewhere that has given the a tingle in the mingle and they've called them. Make sure the next time this happens, it's you they're calling.

You could be one click away from the simple, clear proposition that changes your business.