Why you don’t beat the market leader by doing what they do

Peter Whent
November 8, 2020

You don't fight fire with fire. You fight fire with water
One of the biggest mistakes founders make when they launch their product, is to copy what the market leader is doing. If it worked for them, it must work for us right? Wrong. In the time it takes you to drink a Grande Latte, I'll explain why

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