In times of uncertainty we seek comfort

Peter Whent
May 20, 2020

Whether it's our favourite meal, our favourite friends, or just a short sharp dose of retail therapy, when things are uncertain we seek out those things we find comfortable. We do it in business too, and you need to know how you become one of the comfortable things people look for. Give me four minutes to explain.

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I told you it was good didn't I?
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