The value isn’t in the product, the value’s in the story

Peter Whent
October 18, 2020

No product is valuable unless we say it is

When you consider that you can tell the time for free on an iPhone, or for thirty quid on a Swatch, it seems pretty crazy to shell out five grand on a Rolex doesn't? Why do we do that. If you've got a few minutes, I'll explain why.

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I told you it was good didn't I?
So now, are you in?

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