Why perceived value is so important

Peter Whent
June 22, 2020

Perceived value
We ascribe zero value to things we're given for zero cost. We ascribe almost unlimited value to things which solve our deepest darkest problems. Give me less than five minutes to explain, and I'll tell you what you need to do to push your value away from zero and nearer to unlimited.

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I told you it was good didn't I?
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