How a brand tripled its price with great storytelling

Peter Whent
February 22, 2021

Two bottles.

In each bottle is exactly the same thing. One bottle sells for more than three times the price of the other one. How can that be?

Pull up a seat and watch, as I illustrate how one brand told such a great story, that they made it appear that what was in their bottle, was a lot more valuable.

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I told you it was good didn't I?
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