People don’t buy products to solve problems, they buy them to relieve pain

Peter Whent
April 19, 2021

If the only reason we bought products was to solve problems, we'd all be driving round in Nissan Micras, making calls on refurbished Nokia 3310s.


To find out why you're spared Nissan Micra hell, press play, where you'll find me perched on a wall in the sunshine, explaining

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