Who was the first man in space?
Full marks if you said Yuri Gagarin.
Who was the 44th man in space?
You know exactly who he was, except you don't know him as the 44th man in space, you know his as the first man to walk on The Moon. Neil Armstrong.
When you're positioning yourself, your product or your space trip, first is everything. But not just any first. A very specific first.