When you enter a market, forget trying to be market leader. Learn the pecking order, and behave like a challenger
The world has changed. We aren't going back to Feb 2020. How you need to be thinking in a remote everything world
If your proposition isn’t bold enough to trigger some of the audience, then it’s not strong enough to delight any of it either.
Great coaches do a few specific things, that enables them to sell out at ten times the average price in an over supplied market
There a simple way for coaches and solopreneurs to 10x sales. Most of them can't bring themselves to do it.
If you can decipher the conversation your prospects are having with themselves, they'll ask to be your customer.
We are pre-programmed to be indifferent to almost all content. How do we break the mould?
The size of the market is not the critical factor. It's the size of the problem that matters.
A great startup begins by being clear about what problem it is solving.
There evolved a code, a sacred text by which all entrepreneurs would abide. A canon of etiquette known simply as: “The Rules”