You value is high to a small number of people. Your job is to know who they are and to find them
One of the best propositions I've seen died young. It was killed by its owners fear of choosing a niche. It died of niche fear.
Great coaches do a few specific things, that enables them to sell out at ten times the average price in an over supplied market
Behind most problems is pain. To be successful in sales, you need to know how to tell the difference
There a simple way for coaches and solopreneurs to 10x sales. Most of them can't bring themselves to do it.
If you can decipher the conversation your prospects are having with themselves, they'll ask to be your customer.
We are pre-programmed to be indifferent to almost all content. How do we break the mould?
If you're headlines don't pop, then your copy doesn't get read. How do you write great headlines
Stop trying to please everyone. Make a small group of devotees love you.
The size of the market is not the critical factor. It's the size of the problem that matters.