If you want to be a challenger brand, then behave like one
When you enter a market, forget trying to be market leader. Learn the pecking order, and behave like a challenger
Are you ready for what happens next?
The world has changed. We aren't going back to Feb 2020. How you need to be thinking in a remote everything world
How the best propositions sell feelings
Don’t tell your prospect what you’re going to do. Help them imagine how your going to make them feel.
Why I want people to hate my proposition.
If your proposition isn’t bold enough to trigger some of the audience, then it’s not strong enough to delight any of it either.
What Yorkshire’s best estate agent taught me about creating a showstopping proposition
You value is high to a small number of people. Your job is to know who they are and to find them
How a great proposition died of Niche Fear
One of the best propositions I've seen died young. It was killed by its owners fear of choosing a niche. It died of niche fear.
Three things great coaches do that sets them apart from the rest
Great coaches do a few specific things, that enables them to sell out at ten times the average price in an over supplied market
People don’t buy things to solve problems, they buy things to relieve pain
Behind most problems is pain. To be successful in sales, you need to know how to tell the difference
How to take control of a sales process
If you don't make a buyer play by your rules, then you'll play by his and that's rarely easy.
Forget being the most qualified coach. Here’s how to be the most in-demand coach
There a simple way for coaches and solopreneurs to 10x sales. Most of them can't bring themselves to do it.