What Yorkshire’s best estate agent taught me about creating a showstopping proposition
You value is high to a small number of people. Your job is to know who they are and to find them
How a great proposition died of Niche Fear
One of the best propositions I've seen died young. It was killed by its owners fear of choosing a niche. It died of niche fear.
Three things great coaches do that sets them apart from the rest
Great coaches do a few specific things, that enables them to sell out at ten times the average price in an over supplied market
People don’t buy things to solve problems, they buy things to relieve pain
Behind most problems is pain. To be successful in sales, you need to know how to tell the difference
How to take control of a sales process
If you don't make a buyer play by your rules, then you'll play by his and that's rarely easy.
Forget being the most qualified coach. Here’s how to be the most in-demand coach
There a simple way for coaches and solopreneurs to 10x sales. Most of them can't bring themselves to do it.
How to win more customers than you can handle
If you can decipher the conversation your prospects are having with themselves, they'll ask to be your customer.
Why you probably don’t need a web site
Building a web site is just recreating what's already available on the Web. Here's why you shouldn't bother
Why everyone is indifferent to your content
We are pre-programmed to be indifferent to almost all content. How do we break the mould?
How to write headlines that get read and generate leads
If you're headlines don't pop, then your copy doesn't get read. How do you write great headlines