Videos

How a brand tripled its price with great storytelling

Two bottles. In each bottle is exactly the same thing. One bottle sells for ...

 ​Read More

Videos

Forget features. This is what your prospects need to hear.

Your prospect has a problem, you have a solution.You love how slick your product ...

 ​Read More

Videos

Why you need to know what social proof is and how to use it

Social Proof People: I'm not a great one for doing what others do. I'm ...

 ​Read More

Videos

Your competition isn’t people who do what you do

Your competition isn't always who you thin it isIf I told you that I'm ...

 ​Read More

Videos

Proof that we make buying decisions emotionally

We make buying decisions emotionallyMillions of years and hundreds of Professors of  Human Psychology ...

 ​Read More